Our Brains Need Good Ideas

Our brains need new ideas. Check out what happens in your head as you watch this clip. Forget about the quality of the tones or the lack of crisp editing. These guys, OK GO, are always creating. As you watch you will find your brain processing quickly. There is always a new instrument, timing, or set-up to ponder and reverse engineer. You want to know how they did this or that. Your heart rate and blood pressure will increase indicating an elevated interest level on your part - even if you don't like their song. We need new ideas! We must have them. When our brains are presented with the same thing over and over - think Groundhog Day - we become complacent and dull. Don't get me wrong - we need certain things to stay the same. We also need to be challenged so that we can stretch our brain and give it the exercise it needs. URHB - Feed Your Brain Creative Food

The new music video from OK Go, made in partnership with Chevrolet. OK Go set up over 1000 instruments over two miles of desert outside Los Angeles. A Chevy Sonic was outfitted with retractable pneumatic arms designed to play the instruments, and the band recorded this version of Needing/Getting, singing as they played the instrument array with the car. The video took 4 months of preparation and 4 days of shooting and recording. There are no ringers or stand-ins; Damian took stunt driving lessons. Each piano had the lowest octaves tuned to the same note so that they'd play the right note no matter where they were struck. For more information and behind-the-scenes footage, see http://www.LetsDoThis.com andhttp://www.okgo.net. Many thanks to Chevy for believing in and supporting such an insane and ambitious project, and to Gretsch for providing the guitars.

Director: Brian L. Perkins & Damian Kulash, Jr.
Director of Photography: Yon Thomas
Editor: Doug Walker
Producer: Luke Ricci