We are ready for round two. Duluth Trading Company has given me some great new vocabulary to play with. (See the last post and visualize flesh colored butt putty - what a great/terrible visual - I apologize to your sensibilites) Now we add a visual to their audio. Play with Duluth and see where your emotions end up.
"It used to be if you were a big company you could count on being a big company fifty years later. Today, that's no longer true. You have to re-earn the customer's commitment each year. The chances that you can sustain leadership long-term without being incredibly innovative are really slight." Heather Reisman, CEO Indigo Books (quoted in Shine pg. 116)
You can't be "incredibly innovative" without some serious play. Duluth Trading Company is using the principle of play to keep it's customers committed, loyal, and raving.
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